Miel Digital is a Digital Strategist based in the UK. She came to me with very clear goals, looking for a website she would be able to easily update and maintain herself. Like many small business owners today, she needed to be able to quickly react to the needs of her clients and customers in her online space. Squarespace was just the thing she needed.
At the heart of our process was user experience. We wanted to create a simple way for users to find their way through the website and explore her offerings. We talked about what Matilda’s goal with her website are, and importantly what her user’s goals and needs are too. From there we built a site that can reach both those goals in unison.
Matilda’s colourful and minimal branding lended itself to Bauhaus style details. These are reflected across the whole site in little pops of colourful joy and simple shapes scattered through out each user’s journey.
A special thanks to Callum Badger for working with me on the service icon designs.