Phil Jordan Counselling is a counselling service in Leeds, UK. Phil was looking for a logo that stood out against the often dull and or overly clinical logos in that field. He also wanted it to feel fresh, inviting and appealing to a younger audience.

Creating a logo for a counselling service is incredibly rewarding, but has to be done with a lot of intention. People are likely to come into contact with this logo in moments when they are vulnerable. I kept this at the forefront of my brain through out the proccess.